November 4th is an important date. It is Mid-Term Election Day across this great country of ours. It is the time when we can exercise our Constitutional right to vote.
The two months leading up to November 4th are even more important. During this time the campaigns will be in full swing with mailboxes and phones inundated with requests to support candidates and ballot proposals.
During this same time many of you will be kicking off or cleaning up your "Friends of Scouting" campaigns.
While these candidates and proposals may not be in direct competition with you for your donors, they will directly affect your ability to connect with your donors -- whether they open your mail, attend your events, or answer your calls.
This year, it is important that your fundraising “asks” occur before October 15th. October is the busiest fundraising month of the election cycle. Additionally, many United Ways have their black-out time during this period as well. You can begin fundraising again after the elections.
To be successful in your Fall 2014 fundraising efforts, there are a few things to keep you from getting lost in the election season shuffle:
- Get ready to fundraise now! Do you have a plan for Acquisition, Retention and Upgrading your donors (acquiring new donors, retaining the donors that already support your BSA Council, and upgrading giving amounts of your donors)
- Stay focused on your mission. Your work is important, so make sure you shout this loud and clear.
- Spend your fundraising time wisely. With more groups raising money for election-related work, use your plan to identify the donor segments to reach out to. This is a good time to reach out to lapsed donors and major donors.
- Reach out to your donors anyway. Don’t assume they won’t give or they will give less. US donors give on average to 6-10 groups and won’t typically move their donations from one organization to another, unless, the organization is no longer meeting their needs. Some of your donors may give you less. Some may give you more. This is a perfect time to upgrade your other donors.
By starting your Friends of Scouting campaigns in August and early September you can beat the crowds and keep your Council from getting lost in the election cycle shuffle.
J. Milito & Associates can help you reach out to your current and lapsed donors now! Our successful telephone fundraising services are being used by Boy Scout Councils from coast to coast.
“The positive results that we received from our campaign with J. Milito and Associates has helped us expand our efforts to help our organization with its mission.” – Dan Busby, Boy Scouts of America, Michigan Crossroads Council, Southern Shores Field Service Council