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3 Practices to Help Your Organization Embrace Abundance and Express Gratitude

 “Autumn is the mellower season, and what we lose in flowers we more than gain in fruits.”  ~  Samuel Butler

As the season changes and as the days grow darker and the nights cooler, we feel a sense of loss.  A sense of loss over what was.  We grieve over what was during the rebirth of Spring and the warmth of Summer. 

But what if, instead of focusing on the fear and loss, we celebrate today’s abundance.  The abundance of the harvest.  The abundance of brilliant color in nature.  The abundance in our lives.  And the abundance in our organizations. 

During this time of year, we look beyond the abundance in our organizations and scramble to raise more so we can do more. 

But, what if, while we are scrambling to raise more, we also embrace what we already have and express more gratitude for our abundance?

Here are three practices to include in your year-end scramble. 

  • Acknowledge the good coming from your organization right now. Eckhart Tolle, spiritual teacher and author tells us that “Acknowledging the good you already have in your life is the foundation for all abundance.” At least weekly, share with your staff, the stories of abundance; the good that occurred in the life of those you serve, because of the generosity of others.  End the story with, “and for this we are grateful”.  Sharing these stories can instill a foundation of abundance and gratitude in your organization.  And it will most certainly spill over to your constituents and supporters. 
  • Express gratitude often and with sincerity. “When you are grateful, fear disappears, and abundance appears.” These important words shared by Anthony Robbins, author, speaker and philanthropist should guide our organizations. Include sincere gratitude in all donor communications, because without them, there is no abundance and we can do no good. Don’t just use the words “thank you”, but also show your gratitude for their part in making the world a better, safer, smarter, healthier, more loving place.  Every “ask” you make should be preceded with that sincere expression of gratitude.  When our donors feel the gratitude, the abundance appears. 
  • What you receive is enough. Be grateful. Oprah Winfrey tells us that we should “Be thankful for what you have” because “you’ll end up having more.  If you concentrate on what you don’t have, you will never ever have enough.”  This time of year, there is so much pressure to do better, to do more and raise more. Enough is never enough.  Abundance is not just about having more.  It’s about having enough.  Enough to make a difference.  So be grateful.  Grateful for what you received.  Grateful for those who were able to give this year and grateful for those who couldn’t give this year.  Invest your time and energy celebrating your abundance and you’ll always have enough. 

So, enjoy the splendor of Fall and all its colorful glory.  This is truly The Season of Abundance and Gratitude.  Slow down and celebrate your abundance.  And may your gratitude fly like the brightly colored leaves on a cool crisp autumn day. 

Contact This email address is being protected from spambots. You need JavaScript enabled to view it. today to start your journey toward Abundance and Gratitude. 

With all that the past year has heaped on us, Spring is a welcomed sight.

The trees are budding and blooming. The birds are singing. Ducklings are making their first appearance. And much needed rain is falling outside my window.

Renewal. Rebirth. Recharge.

A perfect time of the year to seize the opportunities for improvement and growth. Improvement and growth within our organizations.

Let’s take what we’ve learned in the past, what is in our rearview mirror, to steer our organizations forward. To serve more.  To do more good!

In the words of Henry Ford, “If you always do what you’ve always done, you’ll always get what you’ve always got.”

Here we are in April 2021 in the midst of Spring. In the season of renewal and rebirth. Let’s take advantage of this opportunity to provide greater service to those who need us the most.

Ok, so may be saying to yourself:

“We did ok last year. It was difficult, but we raised the money we needed to do what we needed to do.”

“We’re spread pretty thin already, there’s not much more we can do.”

Or, “Where do we even start?”

The good news is, “You Are Not Alone.”

Organizations across the country are struggling to secure enough resources to meet their mission need. Many organizations are not consistently planning and measurement. Staff turnover remains high. Organizations focus more energy on donor acquisition than retaining existing donors.

Intentional or not, these issues, these struggles, keep us stuck. Keeps us doing the same things year in and year out, while hoping for different results.  

As miserable as 2020 was, it did afford us with opportunities to change, to do new things, and to do different things. 

On April 20th, J. Milito & Associates is hosting a discussion “3 Ways to Improve Your Fundraising in 2021”.  Even though 2020 may have derailed many of our best laid plans, opportunity awaits.  Join the discussion as we explore 3 easy ways you can improve your fundraising this year! We will review data from several sources and explore organizational challenges, fundraising strategy, and technology trends.

And best of all, participants will receive concrete examples, useful tips and easy strategies that they can immediately put in place. Some freebies and a bit of coaching along the way.  So, don’t miss out on this opportunity. Register today. 

Take the first step.  Welcome the season of rebirth and renewal.  Commit to growth and improvement. 

Do this . . . for those you serve.

Who would have thought that one year ago our lives would, in the blink of an eye, change so dramatically?

Dramatic . . .

Change in service / mission delivery

Change in inspiring philanthropy

Change in embracing technology

 Congratulations!  You made it.

You should feel so proud of how much you have accomplished in the face of dramatic change and uncertainty.

 You undoubtedly expended tremendous energy wondering . . .

Should we, or shouldn’t we?

This or that?

Pause or move forward?

 The decisions you made, the change you embraced (or not) was right for the time and your organization.  And your organization is still here, one year later.

It was the donors and supporters who came through for the causes they loved the most.  They helped us deliver in a time of crisis and increased mission/service need.

 Early figures, like those from the Blackbaud Institute Charitable Giving Report helped quantify the results of the past year.  Overall giving was up 2%.  2% might not seem like much considering that’s the kind of growth we see in a “normal” year. 

The results break down:

  • Large Organizations (total annual fundraising $10m+), up 5.3%.
  • Medium Organizations (total annual fundraising $1-10m), up 1.2%
  • Small Organizations (total annual fundraising less than $1m), down 7.2%

How did your organization fare?

It is so important that you measure and celebrate, more than just dollars raised. 

Measure your ability to continuing serving your constituents.  Measure your ability to meet the increased demand/need.  Measure the new donors you inspired and the lapsed donors who found their way back to the mission. 

 Then, celebrate and be proud . . .

You had meaningful conversations with donors and supporters. Donors and supporters appreciated you “checking in” to see how the pandemic was affecting them. You brought joy to individuals who were feeling isolated and disconnected.  And it probably brought you some joy as well.  You likely even learned more about them that can help you deepen the future relationship. 

You weren’t afraid to be vulnerable and share the urgent need. Being vulnerable is not weakness. Author and storyteller Brené Brown describes vulnerability as "uncertainty, risk, and emotional exposure. It's that unstable feeling we get when we step out of our comfort zone or do something that forces us to loosen control.”  You certainly stepped out of your comfort zone in so many ways when stressing the urgent needs surrounding your mission and ministry.  Now keep it up, because our constituents, the communities you serve and the donors appreciate you for it.

You “Asked” for help and support. Asking for help is difficult. It’s uncomfortable and sometimes awkward.  But when the choice came down to your mission or your fear, you rose to the occasion and “asked” because your mission is that important.  Hopefully you can continue being brave and know that asking can bring joy to you and the donors.

 And remember “the secret of change is to focus all of your energy, not on fighting the old, but on building the new.”

Hang in there.  So many of you have struggled to keep up, to balance your passion with the stress, trauma, and exhaustion brought on by the pandemic-driven changes.

Be proud.  Celebrate.

Then take what you’ve learned, build on your experiences and commit to making 2021 even better for those served by your mission and ministry. 

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This email address is being protected from spambots. You need JavaScript enabled to view it. today to schedule your free 50-minute "Make 2021 a Success" coaching session!

You pick the topic. We'll listen and guide.

Let us help you make this the best year ever.

Whew!  2020 is finally behind us . . . in the rearview mirror. 

But that doesn’t mean we don’t have to occasionally glance back in the rearview mirror.  Glance back on past obstacles and roadblocks and even those harrowing hairpin turns we successfully navigated.

2021 may have gotten off to a rocky start, but we survived 2020.  We’re tough.  We’re survivors.  We got the job done.

Got the job done for our life-changing missions and ministries.  Our missions and ministries were important before the pandemic hit, and as most have demonstrated, even more important than ever. 

But now, it’s time to glance back in the rearview mirror as we continue to steer through 2021 . . . .

In other words, what did we experience in 2020, and how has it made us better fundraisers in 2021 and beyond?

Your organization is important and serves a critical need.  Make sure donors, supporters, staff, and the community know this.  Don’t be afraid to be vulnerable.  Tell the stories.  Ask for resources necessary to support the critical need.  Be proud of who you are and the impact on those you serve.

Technology never goes backwards”, and the same is true for our fundraising.  This is so true.  “I sure miss dial-up internet” said no one ever.  While “Zoom” and virtual connections are here to stay, they will never replace in-person connections.  But we must admit that technology has made much of what we do a bit easier and more accessible.  It certainly has opened our events and meetings to supporters and constituents who might not otherwise have the ability or inclination to participate in-person.  If it works keep doing it. 

A fully engaged board is more important than ever.  Make sure the board knows what you accomplished (not just $$ raised) during 2020, how much more needs to be done, and be specific how their help is needed (and make specific assignments).  The more cheerleaders you have on your team, the more storytellers and advocates, the greater your results.  The more “good” you can do! 

Flexibility is essential.  The “way we were” is in the rearview mirror.  “We’ve always done it this way” is in the past.  Organizations who stepped up, tried new things and new strategies, learned that there are many more ways to accomplish their goals, many that even produce greater results.  The Chinese proverb, “A journey of a thousand miles, begins with a single step” truly sums up how this crazy pandemic forced us to be flexible and take that first step . . . forward.

Connecting with Donors and Supporters can be done.  Many of us experienced the joy in talking with and listening to our donors and supporters, for the first time.  We took the time to “check-in”, to see how the pandemic was affecting them.  We gave back, because it was the right thing to do.  And the concern was appreciated.  Now keep it up.  Keep checking in.  Not just with your majors, but all donors, all supporters, all those who believe in your mission and ministry.  Keep listening.  Keep building those relationships.

Events can be “special” even when not in person.  Over the last year, so many of you shifted to virtual events that are truly “special”.  Laser focused on the mission and the message.  Compelling and inspirational.  All without fancy clothes, big ticket prices, and chicken dinners.  You attracted new attendees, and even raised more money.  Keep doing what works, tweak if necessary.  Keep them “special”. 

Thank You” never goes out of style.  Right now, all organizations, should be thanking donors and supporters for helping them through 2020.  Not their 2020 tax receipt, but genuine thanks.  Because of them, your constituents were fed, clothed, sheltered, cared for, educated, entertained, and inspired.  Make sure you express sincere and frequent gratitude for making it all possible. 

The pandemic is still gripping our community, our country, our world.  The chaos and uncertainty of 2020 is in our rearview mirror.  We struggled, we flexed, we adjusted, we struggled some more, but we came through in one piece.

But there is so much more to do.  Let us take the lessons now in our rearview mirror, and let them help steer our organizations forward so we can continue to serve those who need us the most. 

And remember, “the work you do is important; you are saving lives.”



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This email address is being protected from spambots. You need JavaScript enabled to view it. today to schedule your free 50-minute "Make 2021 a Success" coaching session!

You pick the topic. We'll listen and guide.

Let us help you make this the best year ever.

Just when you thought 2020 couldn’t get any worse . . . a bit of good news!

Good news, because of you.

Thank you!

Thank you for persevering through this time of upheaval and uncertainty.

Thank you for putting your mission front and center.

Thank you for reaching out to your supporters, telling your story and inspiring them to action.

The latest from the Fundraising Effectiveness Project shows that charitable giving in the first half of 2020 increased by almost 7.5 percent over the first half of 2019. The second quarter also marked a five-year high in the number of donors and contributions.

According to the Chronicle of Philanthropy, “While donors at all levels have stepped up in a big way during the pandemic, those who gave less than $250 were a major driver of growth. The number of small donations increased 19.2 percent over the first six months of last year. That may be due in part to the $300 universal charitable deduction that was enacted as part of the Cares Act.”

Additionally, the number of midlevel donors, who made gifts of $250 to $999, and major donors, who made gifts of $1,000 or more, increased year-over-year by 8.1 percent and 6.4 percent, respectively.

So, how were your results?

Did your donors step up and help sustain your mission and those you serve?

We’ve talked to many of you over the past months.

Many of you have “pivoted” beautifully, reaching out and connecting with more donors with more personal communications and powerful and impactful messaging. Events in many instances, have become truly “special”, using new and creative strategies to draw in new attendees and actually raising more money as a result.

Others we spoke with are waiting, waiting for things to change, to improve, to go back to “normal”. I suspect they did not see such positive results.

So, where do we go from here?

We can’t rest on our laurels or expect what was will continue. One of the most important things you can do right now is to maintain the growth and retain your supporters is to build strong relationships with donors and inspire them to continue giving, what they can, when they can.

The best way to do this is to say “thank you” straight from your heart. There is nothing that makes another feel appreciated more than showering them with sincere gratitude.

Your mission is important. Those you serve have had their loads lightened a bit, because of the generosity of many. Let donors know how important they are now and in the uncertain future that lies before us.

And make sure there is enough gratitude to go around for your team (staff, volunteers, board). And most important, save a big helping of gratitude for yourself. You deserve it.

Want more?

Join us on Tuesday, October 20 at 9am (EST) for a conversation “Gratitude and Stewardship: The Secret to Raising More Money”. Gratitude and Stewardship is key to any successful fundraising program. We will discuss how to make our donors feel appreciated and engaged not just during times of crisis, but all the time. Register here.

Be a part of the conversation!

Health and well-being is the big news these days. As well it should be.

But what about the health and well-being of your organization and its most valuable and underutilized resource --- its data?

Successful nonprofits know that data is important. They collect it. They analyze it. They use it. Data can help predict future trends, gather donor statistics, analyze fundraising trends and so much more.

According to the “State of Data in the Nonprofit Sector” only 40% of organizations surveyed use data often in guiding decision making. Of those, only 5% use data to guide all major decisions.

The good news was almost 90% of organizations indicated that data was moderately to extremely important to operations and decision making. And they would like to learn how to use their data more effectively.

So how do the rest of us determine the “who”, “what”, “where”, “when”, and “how” if we’re not using data to guide our decisions?

Dart boards? Rock paper scissors? Magic eight ball?

No really, if you’re not using and analyzing data how do you know

  • What you really raised, and lost last year
  • What you can realistically raise in annual donations?
  • What donor segment are most likely to respond favorably to a specific appeal?
  • How many donors are not giving to you again this year and how much in revenue does this represent?
  • What donors are ready to upgrade their contributions to mid-, major-, or legacy-giving?

 We know that our fancy, turbo-charged databases and data collection devices can do wonderful things to improve our fundraising outcomes. But we often don’t have enough time, inclination, resources, or experience to work the magic.

Until now.

For more than two years, J. Milito & Associates has been using the Fundraising Fitness Test and Growth-in-Giving reports to help our customers improve the health and well-being of their organizations’ fundraising.

The Fundraising Fitness Test measures and evaluates fundraising programs against a set of over one hundred performance indicators by five donor giving levels. The Growth-in-Giving reports “provide concise, yet informative pictures of fundraising gains and losses-growth in giving and attrition – in a simple, reader-friendly format that the executive staff and board members can understand.”

And it’s easy to complete and pays for itself by when you retain just 5-10 donors this year.

One of our clients recently completed their “year 2” assessment. Their initial test and reports were eye-opening and a bit concerning. The customer realized that their donor attrition rate was resulting in considerable lost revenue. Revenue they didn’t even realize they didn’t have anymore. Revenue that if retained, could have done so much more good for their mission and ministry.

The fundraising fitness test was a fascinating look into the trends and realities of our donor base, with very little up-front work on our part. We pulled a few quick lists, sent them off to the Milito analysts, and within a few weeks, we received a trove of incredibly valuable data. Because of this unique service, we’ve doubled down on the good, and instituted several new techniques (with astonishing success!) and are very excited to continue serving our donors in the most efficient ways possible.” ~ Customer “Year 1”.

And here are their results . . . .

Fundraising Performance Indicators Report

Donor Retention Rates

  2020 2019 2018
  All Gifts All Gifts Nat’l Stats
New Donor Retention 25% 19% 22%
Repeat Donor Retention 68% 60% 62%
Overall Donor Retention 61% 52% 43%

In “Year 2”, our customer was able to celebrate their donor retention rates showing them 18% above the national average with a 9% growth in overall donor retention in one year.

Thanks so much! It was wonderful seeing the results of some hard work – all thanks to your help. We are grateful!” ~ Customer “Year 2”.

All because they looked at their data and made strategic fundraising plans based on the results and recommendations from J. Milito & Associates.

The late Maya Angelou told us “If you don't know where you've come from, you don't know where you're going.”

If you are willing to take the first step toward improving the health and well-being of your organization, make the modest investment and This email address is being protected from spambots. You need JavaScript enabled to view it. with J. Milito & Associates for the Fundraising Fitness Test and Growth-in-Giving reports . . . TODAY!

You’ll be glad you did.

Five months. It is hard to believe that five months have gone by since COVID-19 arrived and turned our world upside down.

The virus has spread and impacted millions of our fellow Americans. We send thoughts and prayers for healing to the families and friends of impacted by COVID-19.

Organizations have been disrupted, yet called on to dramatically expand services to meet the needs of the most vulnerable in our communities. It is amazing to see so many organizations, without hesitation, step up to insure continuation of life-changing services. All done at a distance and with significantly fewer resources.

Thank You for doing your part, for carrying on, in spite of the many challenges and uncertainties you’ve faced.

J. Milito & Associates also swiftly and deliberately adjusted to this new way of life. At the end of April, we chose to get back to doing what we do best – picking up the telephone and raising funds for life-changing missions and ministries. We set up a remote call center, taking great care to assure that our fundraisers were working in safe environments and customers campaigns were treated with the same high-quality standards and care as the last twenty-three years.

Since returning to the telephone, we’ve been heartened and inspired by the conversations with donors, raising more than $300,000 for schools, human service and community organizations. With an average gift of $132, we are proud to have helped reduce a bit of financial stress for the greater good.

We are truly blessed and honored to be a fundraising partner during these uncertain times. Thank You for the trust you place in us.

As we approach what is the busiest time of the year for non-profit fundraisers, the stakes are even higher. So, it’s time to do the hard work. Hard work, so we can come out of 2020 and the other end of this pandemic better than before.

Yes, times are uncertain and there is concern that donors are dealing with their own issues and may not be receptive to our requests. Your organization fills an essential community need, so now’s not the time to be timid and stop asking for support.

Remember, if you believe your mission was important and essential before the pandemic, you must believe it is even more important now.

We challenge you to proudly put your mission front and center, tell the stories about those you serve, speak loudly about how donor generosity makes all the difference, and strive to inspire your supporter’s generosity.

J. Milito & Associates is here for you. Here to walk through this storm with you. We are here to listen, to coach, and to guide. And we are here to help your fundraising success so you can continue your life-changing work.

Please reach out to us if you have questions, need resources, or just need to talk.

And because we care and appreciate all you do; here’s a gift. Please reach out to us by August 31 to schedule your complimentary fundraising assessment.

Together, we will get through this.

And remember, “The Work You Do is Important. You Are Changing Lives.”

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Image by veronica111886 from Pixabay


It’s hard to believe that it’s been two months already. Two months since COVID-19 reared its ugly head and “Stay at Home” guided our lives, organizations, schools and businesses.

We send our condolences for the lives lost, and pray for those battling the virus and all those struggling with life’s challenges.

Our community institutions have definitely been impacted. Schools have quickly and exceptionally moved to distance learning. Organizations have been called on to dramatically expand their services to meet the needs of the most vulnerable in our communities. Yet other organizations have implemented creative ways to deliver their mission to reach their constituents. All done at a distance and with fewer resources.

Thank you so much for doing your part by carrying on, in spite of the challenges and revenue uncertainties.

Even in this darkness, there has been an abundance of good. Generosity has become a driving force, a saving-grace for many of us. Individuals wanting to make a positive difference is commonplace. Volunteerism, donating food to pantries, sewing masks, shopping for the elderly and charitable giving is up. Charitable giving even in these uncertain economic times is going strong. Donors appreciate the outreach, the gratitude, and concern for their well-being they are receiving. And they are giving what they can and, in some instances, giving more. What a blessing.

Some early findings from the BBB Wise Giving Alliance tells us that more than 52% of donors expect to give the same this year as last and more than 30% expect to give more. That means it’s up to us, the philanthropic sector, the nonprofits to make sure our mission remains in the hearts and minds of those who make the mission possible . . . the donors.

Just like you, J. Milito & Associates has spent the last two months adjusting to a new way of life, of doing business. We have been blessed with opportunity. Opportunity to spend more time, talking with customers, and nonprofit leaders across this great country. Through our weekly virtual “Conversations”, “Philanthropy in Times of Coronavirus” Facebook group, e-newsletters, and good old-fashioned conversations, we learned much and shared more to make sure organizations felt supported and appreciated.

And on April 20th, we got back to doing what we do best – picking up the telephone and raising funds for life-changing missions and ministries. While setting up a remote call center was not without challenges, we took great care to assure that our telephone fundraisers are working in safe environments and customers campaigns are treated with the same high-quality standards and care as the last 22 years.

We are having great conversations with donors. They are grateful for the outreach and concern. Their generosity has not waned. Donors are eager and willing to share what they can to support the causes they love, and help the individuals and families needing access to important programs and services! The generosity has warmed our hearts.

J. Milito & Associates is truly blessed by the trust so many have placed in us. For more than twenty-two years we’ve walked together with many in support of amazing missions and ministries. 

And know, we remain committed to our nonprofit colleagues and friends.  We are here for you, because we believe that the work you do is so so important.

Hopefully the worst is behind us. The future is in front of us. What you do today will have an impact on your philanthropic efforts long after this pandemic is behind us. 

Today, it’s time to adapt your development plan to address the many unknowns that stand in front of you.

Questions such as: How might our organization be impacted through the summer, into the fall and at calendar year end? What resources will be needed and how will goals be met? What about special events and other in-person fundraising? What are the best strategies and times to fundraise over the next six months? Addressing these now, with contingencies, will help you stay focused on what’s important – those served by your mission and ministry.

J. Milito & Associates can help you look at your plan, answer these questions, and assure that your philanthropy efforts and your fundraising activities are successful.


  • Keep talking about the mission and telling stories.
  • Keep fundraising to keep the mission alive.
  • Keep counting your blessings and saying “thank you”.
  • And please stay well.

While our team continues to work remotely, our hope is to be back home in our offices after June 1st.  There is much to do to get ready to make this transition, again. Better, smarter, more grateful.

Again, we’re thrilled that our current campaigns are showing positive results from donors including increased gift amounts, bequests, and an out-pouring of gratitude and support from constituents to their favorite charitable organizations. Telephone outreach can help you get through this.

Please feel free to reach out to us if you have questions, need resources, or just talk. Please call or This email address is being protected from spambots. You need JavaScript enabled to view it. us.

Together, we will get through this.

Part 1

Know Your Donor. Share Your Mission.

When you stop talking, you've lost your customer. When you turn your back, you've lost her.” ~ Estee Lauder

Now is not the time to stop talking. Not the time to turn our backs on our donors. We might think staying away is appropriate even thoughtful. That staying away is what is best for now --- for our organization and our donors.

Have any of you heard or said anything like this?

“People are scared and financially hurting. Asking them to donate now is just plain mean! There'll be a massive backlash with many, many donors vowing to never give to us again in their lives! Our entire fundraising program could collapse!”

We have this idea that we know best what is best for donors right now during this crazy crazy time . . . but unless you’ve initiated communication and asked them directly, you don’t really know . . . for sure.

There seems to be a bit of a gap right now between what we – philanthropic organizations – think is the appropriate time for fundraising – and what we are hearing from donors. Information that is being shared by donors themselves.

While we haven’t had enough time to do thorough scientific studies of donor behavior during a crisis of this magnitude, we do have some data that came out of the last great recession and more important is some encouraging information that’s been gathered over the past months.

During previous recessions, the average philanthropic organization surprisingly saw only a “2-3% revenue drop”. Those organizations who kept their mission alive, saw less of a drop – some even saw growth.

The BBB Wise Giving Alliance recently released a survey measuring sentiment of both donors and organizations. While the sample was small – 118 organizations and 1000 individual donors, the findings are incredibly telling.

Here’s what organizations surveyed shared . . .

  • 80% anticipate 2020 revenue to be lower than expected
  • 93.5% believe that donors will be able to give less
  • 69.6% believe they will be less able to host fundraising events
  • 54.4% believe donors will redirect their support instead to individuals in need.  

And here is what individual donors shared . . . . .

  • 46% said they lost income due to the pandemic. 
  • 52.5% say they expect to give the same as before the virus hit.
  • 52% say they feel they need to be financially conservative. But did not say they aren’t giving.
  • 30.8% say they plan to give more.
  • 47.7% of millenials and 60.8% of genZers say they plan to give more
  • 23.9% say they plan to give directly or through crowdsourcing to give to small businesses
  • 24.5% say they will look for ways to help the unemployed directly.

As my favorite blogger the Agitator says about these findings ---

Clearly, there’s quite some daylight between what the charitable organizations believe will happen and what individuals say they intend to do. Part or all of this gap will be closed– or not– by the charities’ skill and willingness to seize on the empathy and generosity of donors who are signaling they intend to rise to the challenge.”

 Our job now is to begin to close the gap. The gap between our perception and the donor’s reality (as best as we know it right now).

 We can close this gap by not turning our back on donors but rather by “talking” with them . . . communicating with them about our life-changing mission.

I hope you are up for the challenge!

The future of your mission and its beneficiaries depend on it.

“You never know when a moment and a few sincere words can have an impact on a life.” ~ Zig Ziglar, author, salesman, and motivational speaker

Donor Communication is about just that. Sharing a few sincere words to impact and inspire another . . . the donor . . . to take action . . . make a philanthropic gift . . . on behalf of the mission and its beneficiaries.

It ALL starts with your mission.

Your mission is your unique purpose. It identifies the beneficiaries of the service and the value delivered.

 Your mission is the reason you get up every morning and go to work.

 Your mission is the good you do. The good you do every day to make the world a better place.

How has your mission, not your organization, been impacted by the pandemic?

It’s important to remember, if your mission was important in December 2019 and important in February 2020, it is still important today . . . during the pandemic.

Now is not the time to take a mission vacation. To wait for the right time to talk to your donors and supporters. To be polite, passive and apprehensive. Now is the time to put your mission front and center in the hearts and minds of your donors and supporters.

We have a lot on our minds these days. The pandemic. The quarantine. Holidays without loved ones. Close quarters. No privacy. Too much privacy. Finances. Jobs. Etc. Etc. Etc.  It’s overwhelming. It really is.

The good news is most Americans want to help. They want to do good.

Of those 1000 individuals in the BBB survey, no one said “Go Away.”

So, our job is to wave our flag, tell our mission story and inspire action.

How do we do that? The quote from Winston Churchill answers that question . . . .

If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack.”

 Now is the time for us to make our point. To pull out our pile-driver and hit our point, once, twice, three times --- with passion, urgency and appreciation.

Now is not the time for the faint of heart.

Now is not the time for over thinking, over planning, over pondering.

NOW IS THE TIME to take action. Craft your messages. Inspire generosity.

The airwaves are starting to get very very crowded.

How will you make sure that your mission stands out?  That your mission gets the attention it deserves?

Wise men [and women] speak because they have something to say; Fools because they have to say something.” ~ Plato

Let’s use this opportunity to say something WISE and amazing.  Let’s use this opportunity to communicate the following message . . .

 “The COVID-19 pandemic is affecting the mission of  (name of your organization)  in the following way(s) ______________________________________________”


Next week . . . Part 2

UPDATE 5/21/2020

We continue to keep you updated on what's happening with us and what we're learning on the telephone during Covid-19.

Click here for our latest conversations and discoveries.   


UPDATE 5/1/2020

We’re Back.

We’re thrilled to report that J. Milito & Associates is back on the phone raising much needed funds for our customers’ life-altering mission and ministry.

We have taken great care to assure that our telephone fundraisers are working in safe environments and our customers campaigns are treated with the same high-quality standards and care as the last 22 years.

We are having great conversations with donors. They are grateful for the outreach and concern.  Their generosity has not waned.  Donors are eager and willing to share what they can to support the causes they love, and help the individuals and families needing access to important programs and services!

J. Milito & Associates remains committed to supporting the nonprofit sector’s philanthropic efforts not only during this crisis, but beyond.

Please contact us if you are interested in learning more or using our services to stay connected to your donors and supporters. 

Keep doing good.

Stay well.



J. Milito is still here for you during the COVID–19 crisis.

In accordance with Michigan’s “Stay at Home” Order, our call center operations are suspended until at least April 14, 2020. However, our leadership team is working remotely to assure that you have the resources and support you need during this time.

Feel free to reach out if you have questions, concerns, need resources or someone to bounce ideas off, or maybe just talk.

Thank you.

Please stay safe and be well.


Message from Greg Winer, CEO, J. Milito & Associates

J. Milito & Associates COVID-19 Statement

More resources available on the J. Milito Facebook page or "Philanthropy in Times of Coronavirus" Facebook page 

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